Client: UT Administration of Ladakh
Creative Approach: The brief demanded dignity and realism. We crafted a narrative that quietly contrasts Anganwadi workers’ selfless service with society’s indifferent expectations, avoiding melodrama and focusing on grounded visuals.
Overview: This film portrays the unspoken hardships of Anganwadi workers who dedicate their lives to maternal and childcare yet remain underpaid and overlooked. It reminds audiences that those who care for us rarely receive care themselves.