Client: All Ladakh Hotel & Guesthouse Association (ALHGHA)
Creative Approach: In the wake of the Pahalgam incident we focused on how the absence of tourists affects livelihoods. By showing the human side of Ladakh’s hospitality rather than just the landscapes, we reassured travellers that Ladakh is ready to welcome them back.
Overview: An emotional film responding to mass cancellations by portraying locals waiting to welcome visitors. It reminds viewers that Ladakh is safe and open, highlighting the financial and emotional strain on the tourism industry.