Client: BVH
Creative Approach: The brief was to inspire Czech scientists to volunteer at a remote Ladakhi school. We blended humour with innocence, showcasing the children’s potential and appealing to scientists’ sense of curiosity and mentorship.
Overview: A humorous commercial in which eager students attempt an ambitious science project that ends in chaos, highlighting the gap between imagination and knowledge and inviting scientists: “Dear Czech Scientists, come to Mulbekh to teach us science.”