Client: Toybank & SAVE
Creative Approach: We built the narrative around pashmina yarn — a local symbol of resilience — to create emotional buildup. The script touched our clients so deeply they simply replied “Go for it,” giving us confidence to execute the vision exactly.
Overview: This short narrative follows a young nomadic boy whose passion for football overcomes social and environmental hurdles. Though his grandmother is initially skeptical, his dedication ultimately earns her proud acknowledgement. The film mirrors how the football programme transforms lives across Changthang.